Techniques of Persuation

softskill 1

Lecture : Mr. Romel Noverino

1. STACKING

To inform the audience that the ingridients and compositions contained on Energen well to consums and is requiring for breakfast or contents of the stomach.

2. REPETITION

 

The advertising of the product has repetition of the word “ susu kental manis cap enak.. yang penting enak.. “ to make audience familiar and to easily remember the name and the product.

3. SLOGAN

 Slogan technique to identifies product or service with an idea. This ad to inform the audience if they are use a variety of products from LG their life has changed being “life’s good” like the product slogan.

4. LOGO

 

This advertisement used Logo or a specific shapes from a product to intended the audience can easily remember and more familiar.

5. SNOB APPEAL

 

With the audience use the products or the mobile phone from Blackberry it will make a sense luxury with a personality or lifestyle.

6. CAUSE AND EFFECT

 

This advertisement using cause and effect technique to disappear your problems, sore eyes or red eyes when you exposed to dust and fumes, and then you drop it Insto in your eyes, your eyes will be healthy again.

7. EMOTIONAL APPEAL (happiness)

 

Emotional appeal techniques uses emotional to sell their product, when we consume or eat this product a feeling will be happy.

8. PRICE APPEAL

 

This provides extra product, but with a fixed price or prices not changed to consumer will be getting something or a variety of the products extra for less money.

9. TESTIMONIAL

A famous personality is used to endorse the product. To make audience familiar the product and the people who like Valentino Rossi will also use this motorcycle.

10. SEX APPEAL

The product will enhance you sexual attractiveness. If the man consume or drink the product he will make a strong passion, and the women will attractive to see it.

11. BANDWAGON

Bandwagon technique is a form propaganda that exploits the desire of most people to join or to use these products. A  famous artists such as agnes would use this shampo. And people who also use Clear shampo, their hair will look as beautiful and as well Agnes Monica.

12. CONFUSION

Confusion technique, gains the costumer attention by confusing them and then retains the attention as the costumer tries to figure out the message.

13. TECHNICAL JARGON

This technique uses technical word to impress the concumer.

14. TRANSFER

Word and ideas with positive connotations are used to suggest that the positive qualities should be associated with the product and the user. The ad describe, can woke up on time in the morning it was like to did something successfully, then we can celebrate the successed with POP MIE.

15. PLAIN FOLKS

Plain folks technique is used to intended that the product is a good value for ordinary people or common people.

16. GLITTERING GENERALITY

The viewer is given general feeling about the product but not much else. In this advertisement  uses appealing images to sell product. The message this commercial gives, is that if you buy the items, you will be using a wonderful product. With RED A, this cosmetics will make you look younger and more beauty.

17. AVANTE GARDE

To suggestion or to tell the audiences that using this product puts the user ahead of the times.

18. FACT AND FIGURE

The fact and figure technique uses statistics and objective factual information is used to prove the superiority the product.

19. WEASEL WORD

Weasel word technique are used to suggest a positive meaning without actually really making any guarantee. The ad product rubbing illustrate once, instantly smooth and clean on the skin of the armpit.

20. WIT AND HUMMER

Wit and humer technique, customers are attractied to product that diver the audience by giving viewers a reason to leave or to be entertaint by clever use of visuals or languages.